NYPE

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About:

Nype is a team of technical specialists with a uniquely business-aware mindset. So while we have the know-how to implement your SAP solution, we also know how important it is to move fast, maintain quality, and stay flexible as your needs change and grow. Our practical, agile approach makes all that possible, giving you a SAP solution that meets your demands – however much they shift.

Challange:

Kommunikat and For Brands were challanged together to create unique visual code which will identify Nype as a brand and acquaint with agile methodology. Nype is exceptional, because they realize their projects step by step collaborating close with their clients. That method is called Agility. Our idea for Nype identity was inspired by this exact method. There are two major rules here: first is adaptive planning with evolutionary development and second early rapid and flexible response to change. We’ve shown these two features by various means of expression. Starting from logo and ending on color code.

Solution:

We designed a monogram of initial letter “N” which stands for a dynamic emphasized by smooth color gradient. Moreover we gave a logo transparent features which make it more spatial and work differently, but with the same accent on light and dark backgrounds. Next step was to design the identity system which would support complex content. We assumed that for technical language, iconography will be the most suitable tool of communication. We’ve created a key visual containing isometric icon compositions which reffer to proper trade and services. All these elements build compact and unequivocal Nype brand identity.

Client: Nype
Collaboration: Kommunikat & for brands™
Team: Marcin Kaczmarek, Kuba Enzowski
Scope: Logo / Brand design / Key Visual / Infographics