This project is primarily addressing children. The goal was to make their experience at the dentist more engaging and less painful. The identity is fresh and pleasant in order to fascinate the young patients and help them overcome the fear of the dentist. Happy faces and colorful illustrations were used to accomplish this. The toothpaste illustration represents a path that will take you places, and it served as an interior decorative element, as well as a background theme for a brochure with games and other activities. The branding was completed with interactive applications. A pin badge of the crest that children can wear as a reward makes them feel like a member of the Happy Tooth team; as well as a post card with which they can have fun decorating a tooth.

At the end of an appointment the child can proudly stump his/her diary.

A post card with which the children can have fun decorating a tooth while waiting. 

A tooth with a smile it cannot be that scary. 

A pin badge of the crest that children can wear as a reward makes them feel like a member of 

the HappyTooth team

The brochure is full of games. Happy faces and colorful illustrations accompany helpful tips for the dental care.

The toothpaste illustration represents a path that will take you places, and it served 

as an interior decorative element.