Oude Meester needed a total repositioning.
From a staid, traditional brand - to one relevant with a hip, cool young market.
To do this, we highlighted the amazing story of the man whose head appears on every bottle - Benjamin Franklin.
And who better to do it than a fellow polymath...
For a full breakdown of the campaign and it's results (a 69% sales increase) view the case study video below.
The campaign featured at D&AD, One Show, the Loeries and others.
We broke with a TV ad:
Next a print and outdoor campaign rolled out:
The full campaign followed (includes the TVC)
As part of the campaign, the entire Corporate Identity of the brand was overhauled.
