CrossBranding.
Part One.
There is no brand.
There is only what you feel. Your emotions. Sensations that have existed with humans since as far back as we can recall. These are yours. Your feelings. They are real. They exist.
Around six months ago Nenad Kostadinov and I began working on a project that developed out of a conversation regarding the emotions we have towards existing brands. We quickly discovered that no brand creates any sort of emotion but are instead placed into a stream of emotion that already exists.
As an experiment, we have taken two well known “brands”. One, a person, the other, an object, and by merging the two we have uncovered a third “brand” without altering your state of emotion towards either of the initial two.
The first in our series of CrossBranding project we take a look at the man Cristiano Ronaldo and the product Ferrari.
